Women’s health clinic: twice as many leads at 58.8% lower cost
Objectives
- The clinic’s social media was not generating a steady flow of enquiries. We needed to build trust in its doctors and bring in more leads at an affordable cost.
What we did
We brought content and advertising together in one strategy.
Built the content around the doctors and their expertise.
Made video the main content format.
Connected the content with targeted advertising and shifted budget towards the best-performing campaigns.
Built the content around the doctors and their expertise.
Made video the main content format.
Connected the content with targeted advertising and shifted budget towards the best-performing campaigns.
Results
- 237Leads per month
104% more leads - $3.20Cost per lead
- −58.8%Reduction in cost per lead
The clinic began receiving twice as many enquiries at a significantly lower cost per lead.
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+998 95 240 31 30
+998 95 240 31 30