Fretta: 36.8% more Instagram followers in 3 months
How a new content strategy helped the brand reach a new audience.
Objectives
- Increase engagement and build stronger audience connections on Instagram through a fresh approach and interactive formats.
- Create a distinctive Fretta identity, with a consistent tone of voice and visual style that makes the brand recognisable at a glance.
- Drive steady growth in reach and followers through Reels, memes and connected Stories.
What we did
- Introduced a new content strategy and refreshed the brand’s approach, with the new concept going live on 21 June.
- Focused on formats that encourage a response: Reels, meme posts and interactive Instagram Stories.
- Established consistent writing and visual guidelines to make Fretta instantly recognisable.
- Selected teenage creators and directed content shoots with them.
Results
- +36.8%Audience growth
in 3 months - +115.7%Engagement growth
in 3 months - 969,046Reach
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