Domashnee Zastolye: 51.5% more social media profile visits
Our main challenge was to create distinctive content that helped the product stand out from competitors while staying within a tight budget.
Challenges
- Many consumers associated margarine with trans fats. This made it difficult to build trust in Domashnee Zastolye, even though its product contains no trans fats.
- The goal was to make the product part of everyday cooking and give it a meaningful place in people’s lives beyond their social media feeds.
Objectives
- Develop a social media strategy focused on brand awareness and loyalty.
- Build a new image for the product as an ingredient people can trust for home cooking.
What we did
Built a cohesive social media presence.
We developed recurring content series featuring simple recipes, cooking tips, practical advice for home cooks, and ideas for baking and hot meals.
Created opportunities for audience participation.
Interactive formats encouraged followers to share their own recipes and experiences in the comments.
Introduced regular video content.
Appetising, visually engaging Reels showed finished dishes and the cooking process.
Launched targeted advertising.
Campaigns focused on reach, engagement and visits to the brand’s social media profile.
We developed recurring content series featuring simple recipes, cooking tips, practical advice for home cooks, and ideas for baking and hot meals.
Created opportunities for audience participation.
Interactive formats encouraged followers to share their own recipes and experiences in the comments.
Introduced regular video content.
Appetising, visually engaging Reels showed finished dishes and the cooking process.
Launched targeted advertising.
Campaigns focused on reach, engagement and visits to the brand’s social media profile.
Results
- 4.28%Engagement rate
- 400,000Reach
- +51.5%Profile visits
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