BON!: 63% more Instagram followers in 6 months
How we created a cohesive visual identity and grew BON!’s Instagram audience.
Objectives
- Create a cohesive Instagram visual identity that captures the atmosphere of a French bakery and pâtisserie.
- Increase engagement through lifestyle content, shoots with models and a more vibrant presentation of the products.
- Deliver steady audience and enquiry growth through advertising campaigns and new ways to connect with customers.
Results
- +63%Audience growth in 6 months
- $0.97Cost per enquiry
- 1M+Reach
- 2,123Sticker pack uses
Challenges
- Flexible production requirements. For some shoots, we handled model casting, props, locations and coordination.
- Tight deadlines. Some content had to be produced at very short notice, with just a few days to organise a shoot.
- Limited engagement options. During certain periods, restrictions on organic engagement activities affected the engagement rate.
What we did
CREATED A COHESIVE VISUAL IDENTITY
At the start of the project, we worked with a visual designer to create the brand’s first cohesive Instagram grid.
This set the direction for future content: a mix of product and lifestyle photography, clean compositions and the brand’s French aesthetic.
At the start of the project, we worked with a visual designer to create the brand’s first cohesive Instagram grid.
This set the direction for future content: a mix of product and lifestyle photography, clean compositions and the brand’s French aesthetic.
Organised a lifestyle shoot
To refresh the brand’s visual content, our team organised a shoot at short notice.
We handled:
• Model casting
• Location scouting
• Props
• Shoot coordination
CREATED A TELEGRAM STICKER PACK
We worked with illustrator Zilola Khamidova to create Bon_amour, a branded Telegram sticker pack that gave the audience another way to connect with BON!.
People continued using the stickers long after the launch.
We worked with illustrator Zilola Khamidova to create Bon_amour, a branded Telegram sticker pack that gave the audience another way to connect with BON!.
People continued using the stickers long after the launch.
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+998 95 240 31 30
+998 95 240 31 30