Saudi Ministry of Tourism: up to 10 tour enquiries a day
We use an integrated mix of advertising channels to introduce Saudi Arabia as a travel destination and build an appealing image of the country.
The campaign is developed in close collaboration with the Saudi Ministry of Tourism.
The campaign is developed in close collaboration with the Saudi Ministry of Tourism.
Challenges
- The audience had little awareness of Saudi Arabia as a travel destination.
- There was no established approach to promoting it in this market.
- The subject called for particularly thoughtful, accurate communication.
Objectives
- Develop a digital marketing strategy focused on awareness.
- Introduce Saudi Arabia as a travel destination to audiences in Uzbekistan and build trust in it.
- Promote distinctive itineraries and cultural attractions.
What we did
Built a website and focused the campaign on enquiries from interested travellers.
Launched the brand’s social media presence from scratch.
We developed the strategy, designed the social profiles and launched targeted advertising. As the campaign evolved, we added practical travel advice, visitor checklists and news from Saudi Arabia.
Expanded reach through digital display advertising.
Banner and video ads brought the campaign to a wider audience and drove more traffic to the website.
Secured PR coverage on leading news platforms in Uzbekistan and their social channels.
We wrote articles and planned media placements. Coverage generated traffic spikes on publication days and helped build lasting trust in the destination.
Launched the brand’s social media presence from scratch.
We developed the strategy, designed the social profiles and launched targeted advertising. As the campaign evolved, we added practical travel advice, visitor checklists and news from Saudi Arabia.
Expanded reach through digital display advertising.
Banner and video ads brought the campaign to a wider audience and drove more traffic to the website.
Secured PR coverage on leading news platforms in Uzbekistan and their social channels.
We wrote articles and planned media placements. Coverage generated traffic spikes on publication days and helped build lasting trust in the destination.
Results
- 5–10Tour enquiries per day
- 2,070,512Social media reach
- 24,143Website clicks
- 13.25%Click-through rate
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+998 95 240 31 30
+998 95 240 31 30